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Download [PDF] International Marketing Full-Online
International Marketing
BOOK DETAIL
File Size: KB Print Length: pages Publisher: McGraw-Hill Higher Education; 18 edition (February 19, )
Publication Date: February 19, Sold by: www.cronistalascolonias.com.ar Services LLC Language: English ASIN: B07PMLF7D5 Textto-Speech:
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Book Description
Pioneers in the field Cateora Gilly and Graham continue to set the standard in this 18th edition of International Marketing
with their well-rounded perspective of international markets that encompass history geography language and religion as
well as economics which helps students see the cultural and environmental uniqueness of any nation or region. The
dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics
in this 18th including the following over new academic articles and their findings. All data text photos and images
have been updated for currency as has the corresponding content within McGraw-Hill Education’s Connect with adaptive
SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e enlivening the material in the book
and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics
discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned
in Connect and SmartBook. Optionally a case booklet can be create using McGraw-Hill CREATE. Crossing Borders
Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage
critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers
todayColor Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of
international symbols and cultural meanings in marketing and advertising. In addition photos that depend on full color for
maximum impact easily bring many global examples to life.
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