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Posted:| Author:Richard Baird|Filed under:Fonts in Use, Logo Reviews, Theatre | Tags:Best Awards Winners, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: Blue, Colour in Use: Fluorescent, Design For Print, Design Opinion, Design Reviews, Designed by Studio Alexander, Fluorescent Ink, Fonts in Use: GT Haptik, From New Zealand, Graphic Design, Graphic Design Blog, Graphic Design Trends: Cobalt Blue, Grids and Guides, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Rotalic Typography, Sans-serif Logotypes, Sans-serif Typography, Smile In The Mind, Spot Colours, Stationery Design, The Best Brand Identities of , The Best Logo Designs of , The Very Best of , Type Foundry: Grilli Type, Typography, Unbleached Materials, Uncoated Papers & Cards|Comments Off on Basement Theatre by Studio Alexander, New ZealandOpinion by Richard Baird.
Basement Theatre is an independent, underground, community theatre located on Auckland’s Lower Greys Avenue. It was established in as a place to showcase new voices, fresh perspectives and emerging young talent, and to provide these with the space to develop their performances. The theatre has played host to dancers, visual artists, poets, musicians, comedians and everything in between.
Taking their cues from the unique basement location, and a brief that called for a bold, playful and edgy identity, Studio Alexander built a system around a simple but smart logotype with a step component, the impact of fluorescent inks, tinted photography, rotalics and plenty of contrast.
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Posted:| Author:Richard Baird|Filed under:Education, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags:Brand Guidelines, Branding, Brochure Design, Campaign Design, Catalogue Design, Colour in Use: Red, Design For Print, Design for University, Design Reviews, Designed by Maud, Designed in Sydney, Fonts in Use: Antwerp, Fonts in Use: Apercu, Fonts in Use: GT Haptik, Fonts in Use: GT Sectra, From Australia, Graphic Design, Graphic Design Blog, Magazine Design, Overprint, Prospectus Design, Rotalic Typography, Sans-serif Typography, The Best Graphic Design Work of , Type Foundry: Colophon, Type Foundry: Grilli Type|Comments Off on The University of Sydney by Maud, AustraliaOpinion by Richard Baird.
Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would better reflect its forward thinking nature and pioneering spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.
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Источник: www.cronistalascolonias.com.ar
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