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Filter Specifications
Filters allow brands to take part in the hundreds of millions of Snaps sent between friends each day on Snapchat. When Snapchatters in the location(s) of your choice take a Snap, they’ll be able to see your Filter and use it to explain where, when, and why they took the Snap. When creating your Filter, please be sure to take a look at the creative specifications below!
Learn more and view examples here.
Filter Specifications
- Canvas: Filter design must be a by pixel image
- File Size: KB or less
- File Format: PNG asset with a transparent background. Save your Filter from the File menu using ‘Save>Save for Web (Legacy)’ and select the ‘PNG’ preset from the drop down menu
- Transparency: At least 50% of the image must be transparent
- Buffer Zone: Mandatory text, logos and legal disclaimers may not be placed within px of the top or bottom of the canvas
- Filters must include 'clear and conspicuous' logo placement from the brand
Learn more about Smart Text specifications.
Restrictions
- Graphics that feature gambling or lottery material are not permitted
- Please see our Submission Guidelines for more information
- Filter design may not include URLs, barcodes, Snapchat/Social usernames, or CTAs, other social platform logos, phone numbers, Snapcodes, email
- Hashtags are not allowed except:
- If limited to '#1' in reference to the number not a handle
- If integral or mandated for Campaign cohesion (ex, hashtag will be present on every digital or physical asset)
- Reminder, hashtags within filter creative are not ‘tappable’ or functional
- Any Filter with political content must include 'Filter paid for by [insert name of purchaser]' in 40 pixel height and with a shadow background of that text. Examples of political content include political issue advocacy, or promotion of certain political parties and candidates
- Filters should honor Snapchat’s Advertising Guidelines and are subject to final creative approval by Snapchat
Creative Recommendations
- Designs should enhance the underlying snap, by adding an element of context, visual appeal, humor or relevance
- Remember to leave enough blank space in the design so Snapchatters can see their image or video content behind the design. We suggest you only use the top and (or) bottom 25% of the screen.
- Filters should be artistic, not photographic. Photo realistic imagery is not recommended.
- Be creative and make it visually compelling. Make something that Snapchatters will want to send to their friends!
Smart Filter Specifications
With Smart Filters, brands can serve Ads with real time updates, making Smart Filters relevant no matter the location, time, or day.
Smart Time Format
- Time: PM
- Month Day: Sep 23
- Month / Day / Year: 05 / 23 / 17 or May 23,
- Day of Week: Monday
- Month: January
- Phrase: 'It’s <time> today'
- Custom: Mix and match from the following to create a custom format. Format cannot include characters (ex: <Month)
Smart Count Format
- Days: Hours: Minutes Seconds: 05 : 03 : 23
- Days: Hours: 23
- Hours: Minutes:
- Days: 1 Day
- Hours: 2 Hours
- Minutes: 23 Minutes
- Phrase: '<hours> until New Years'
- Custom: Mix and match from the following to create a custom format. Format cannot include characters (ex: <Month)
Smart Location Format
- Neighborhood: Venice / West Village
- City: Los Angeles / Manhattan
- City, State: San Francisco, CA
- State Full Name: Colorado
- State Initial: CA
- Zip:
- High School: Venice Senior High School
- College: UCLA
- Airport: LAX
Smart Location Character Length
For High Schools:
- Longest Length: 73 characters (Weaver Academy For The Performing And Visual Arts And Advanced Technology)
- Shortest Length: 4 characters (Jact)
For Colleges:
- Longest Length: 72 characters (Alfred State College, State University of New York College of Technology)
- Shortest Length: 6 Characters (Vassar)
Available Fonts
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