Unleashing the Ideavirus
Ideas Are Contagious
If you dont have time to read the whole book, heres what it says: Marketing by interrupting people isnt cost-effective anymore. You cant afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
If youre looking for mindblowing new ideas, you wont find them in this, or any other marketing book. Guerrilla marketing, marketing, permission marketingthese ideas are not really new, but they are thoughtful constructs that let you figure out how to do marketing better. The fact is, if we built factories as badly as we create advertising campaigns, the country would be in a shambles. This book will help you better understand the time-honored marketing tradition of the ideavirus, and help you launch your own.
Seth Godin is the author of numerous books, including the national bestseller, Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in Godin served as Vice President of Direct Marketing forYahoo! before leaving early in to devote time to writing and speaking.
Downloading the Ideavirus PDF File:
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