Days inn by wyndham logo download

Wyndham Hotels & Resorts, Inc. is a hotel company based in Parsippany, New Jersey. It describes itself as the largest hotel franchisor in the world, with 9, locations.^[1][2] It has a portfolio of 20 hotel brands, including Baymont, Days Inn, Howard Johnson, La Quinta, Ramada, Super 8, Travelodge, and Wyndham.

The company was formed on June 1, , as a spin-off from Wyndham Worldwide.^[3]

History[edit]

Background (–)[edit]

The company's origins can be traced to the founding of Hospitality Franchise Systems (HFS) in , created as a vehicle to acquire hotel franchises. By , it had acquired the Days Inn, Howard Johnson, Ramada, and Super 8 brands. HFS then expanded into other businesses, and, in , merged with CUC International to form Cendant Corporation.

In , Cendant bought the Wyndham hotel brand from the Blackstone Group. The Wyndham hotel brand was created in in Dallas, Texas, by Trammell Crow, the president of Trammell Crow Company.^[4] The company appears to have been named after a friend of Crow's, a woman named Wyndham Robertson, who wrote a profile of him for Fortune. As the chain grew, it was acquired in by Patriot American Hospitality, later named Wyndham International. Blackstone had bought Wyndham International earlier in

In , as part of a plan to break Cendant up into four separate companies, its hotel and timeshare businesses were spun off as Wyndham Worldwide.

Wyndham Hotel Group (–)[edit]

As a division of Wyndham Worldwide, Wyndham Hotel Group was composed of more than 9, hotels under 21 brands, located in over 75 countries, competing in brand markets ranging from economy to upscale. It had more than 40, employees around the world.^[5] Lodging management services were provided to upscale properties through Wyndham Hotel Management.

In , Wyndham purchased U.S. Franchise Systems, owner of the Microtel and Hawthorn Suites brands, from Global Hyatt Corporation for $ million.^[6]

Wyndham bought the Wisconsin-based Exel Inn chain in , and converted all 22 of its properties to Wyndham brands.^[7]

In , Wyndham acquired the TRYP hotel brand from Sol Meliá Hotels & Resorts of Spain. The brand, subsequently renamed Tryp by Wyndham, was positioned as a "select-service, midmarket" brand representing approximately 13, rooms and caters to business and leisure travelers in cosmopolitan cities including Madrid, Barcelona, Paris, Lisbon, New York, Frankfurt, Montevideo, Buenos Aires, São Paulo, Istanbul, etc.^[8]

In late , Wyndham acquired Latin America's leading Fën Hotels, adding 26 management contracts across Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia, and the U.S., including two new Fën-built Wyndham Grand hotels in Uruguay and Paraguay. With the addition of Fën Hotels' signature Esplendor Boutique Hotel and Dazzler Hotel brands, Wyndham Hotel Group's portfolio of distinct brands grew to ^[9]

In the summer of , Wyndham announced plans to acquire the Minnesota-based AmericInn hotel brand and its management company, Three Rivers Hospitality, from Northcott Hospitality for $ million. AmericInn's portfolio consisted of primarily franchised hotels with approximately 11, rooms in 21 states, predominately in the Midwestern U.S., Ohio Valley, and Mountain states.^[10]

In August , Wyndham announced plans to spin off Wyndham Hotel Group to shareholders as a separate publicly traded company.^[11]

In October , Wyndham launched its first soft brand product, the Trademark Hotel Collection, a collection of more than 50 upper-midscale-and-above hotels in Europe and the U.S.^[12]

In April , the company began rebranding most of its brands to include the Wyndham name, such as "Days Inn by Wyndham", "Ramada by Wyndham", and "Super 8 by Wyndham".^[13]

On May 30, , Wyndham purchased the La Quinta hotel brand (franchised to hotels with over 89, rooms) and its associated management business, for $ billion in cash.^[14]

Wyndham Hotels & Resorts (–present)[edit]

The spin-off of Wyndham's hotel business occurred on May 31, , creating Wyndham Hotels & Resorts, a hotel group with 20 brands and over 9, hotels across more than 80 countries.^[15]

Brands[edit]

Wyndham Hotels & Resorts includes 20 brands, split into 6 categories:^[16][17][18]

Distinctive[edit]

Upscale[edit]

Lifestyle[edit]

• TRYP
• Esplendor Boutique Hotels
• Dazzler
• Trademark Collection

Midscale[edit]

Economy[edit]

Extended Stay[edit]

Wyndham Franchisee Association[edit]

Wyndham Destinations' franchisees have formed an independent association called Owners 8 Association to present their concerns and grievances to Wyndham Destinations.^[19] The association has argued that individual franchisees have currently limited role in Wyndham's decision making.

Wyndham Hotel Group's Former CEO Eric A. Danziger, in an interview in with Asian Indian Hotel Owners magazine, emphasized that Wyndham maintains cordial relationship with franchisees. He also stated that each of Wyndham brands maintain an advisory board of individual property owners.^[20]

Legal cases[edit]

The Federal Trade Commission (FTC) filed suit against Wyndham in June following a security breach that led to the theft of payment card data for hundreds of thousands of Wyndham customers. Wyndham decided to fight the lawsuit in court, unlike many companies, which often try to settle FTC data-security enforcement actions quickly. In April , United States District Court for the District of New Jersey Judge Esther Salas denied Wyndham's motion to dismiss, in a much anticipated decision to this case.^[21]

References[edit]

External links[edit]